A 3D animation made Aridea’s terrace concept visually clear within the first few seconds. When the idea needed to be made visible and tangible to investors and potential partners, concept visualization provided the solution.
Spoken explanations and design drawings alone could not convey the atmosphere or the potential of the solution. Together with Coresbond, Aridea created a visual story that brought the concept to life and helped demonstrate its commercial potential.
When Aridea entrepreneur Ari Nurminen set out to sell a new type of terrace concept, he realized that he needed a way to make the idea easy to understand.
“Without visualization, it was difficult to convey the atmosphere of the space and how it could be used. People could not see its potential from explanations and drawings alone.” – Ari Nurminen, Aridea
The concept developer wanted to present the idea in a way that would evoke emotion and generate interest. The objective was to convince investors and potential partners while demonstrating the scalability and value of the product.
Together with Coresbond, Nurminen began looking for the right solution. The result was an impressive 3D animation that brought the concept to life on screen.
The project began with Nurminen’s vision, which was then clarified and developed together with Coresbond.
“The process was clear and carefully planned in stages. Even the first drafts brought new insight and direction to how the concept should be presented.” – Ari Nurminen, Aridea
The collaboration remained close and open from beginning to end. Nurminen felt that his wishes were heard and addressed quickly. The process felt genuinely interactive and exceeded his expectations.
“I wanted close and open collaboration, and that is exactly what I received. I got more than I had expected.” – Ari Nurminen, Aridea
Nurminen still remembers the first time he saw the completed visualization.
“I was impressed. The video immediately created a strong emotional response and made the idea tangible and approachable.” – Ari Nurminen, Aridea
The 3D animation has since been presented to investors, resellers and potential partners. The feedback has been consistently positive. According to Nurminen, many viewers have said that the video helped them understand the clarity of the system and how easy it is to use.
The concept visualization has served as an effective tool for both sales and communication. It has generated new meetings, contacts and sales opportunities.
“Our collaboration was highly productive. The video not only made the idea easier to present, but also provided new perspectives for developing the concept itself. It is an effective communication tool and has helped me move the project closer to commercialization.” – Ari Nurminen, Aridea
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